Heron Preston is the true embodiment of an artist born of the post-internet generation. Multi-faceted and genre-bending, he has become a cultural icon in youth culture, known for his bold aesthetics. Applying the knowledge he gained from earning his B.B.A from Parsons School of design and his San Fransisco upbringing, Preston now functions as an artist, creative director, content creator, designer and DJ. His signature style has earned him collaborations with the likes of Virgil Abloh. He’s also served as the global digital producer for Nike and creative consultant to Kanye West.