Simon Porte Jacquemus was born and raised in Salon-de-Provence, in the south of France. At 18 decided to radically change his life and move to Paris to work in fashion. Arrived in Paris, after he studied fashion for three months and worked as an assistant stylist, in 2009 he moves in a small atelier close to Montmartre to create his collection. His fashion is a 90'es child, as he is, and he chooses the identification codes of that decade, mixing genuineness, sensuality ad pop authenticity. His style has a grunge matrix but a cotemporary twist, it's sofisticated but minimal, it's underground but actualized in the shapes and in the ultradesign cuts. Each season has it's new theme and to narrate it there's a woman, always modern and retrò.